Continental Airlines Flies High with Real-Time Business Intelligence
نویسندگان
چکیده
Real-time business intelligence (BI) is taking Continental Airlines to new heights. Powered by a real-time data warehouse, the company has dramatically changed all aspects of its business. Continental’s president and COO, Larry Kellner, describes the impact of real-time BI in the following way: “Real-time BI is critical to the accomplishment of our business strategy and has created significant business benefits." In fact, Continental has realized more than $500 million in cost savings and revenue generation over the past six years from its BI initiatives, producing an ROI of more than 1,000 percent.
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عنوان ژورنال:
- MIS Quarterly Executive
دوره 3 شماره
صفحات -
تاریخ انتشار 2004